Having advertised in the window that Because I Like It had dairy free products, the cafe suddenly became inundated with visits from vegans. For savoury food and for drinks, that was no problem. However, the cakes contained eggs. So Mark and his team, a kitchen assistant and an intern from Sheffield Hallam University, were set the task of developing vegan cakes. This range grew and it was an immediate hit when the Summer assistant produced a vegan Bakewell tart.